As the UK’s leading large format digital printers and having accumulated over 25 years of combined knowledge and experience of the digital print industry, PODI knows how outdoor advertising
can be used to target specific audiences for specific media campaigns.
Outdoor advertising can be printed and displayed in different ways and in many sizes, including on bus backs, taxis, trains, tubes, billboards, posters, buildings and more. PODI uses hoardings, banners, posters, vinyls and building wraps to display your outdoor advertising campaigns which are beneficial for the following reasons:
*The amount of time consumers spend travelling and commuting on a daily basis is higher than ever, which makes outdoor advertising a more powerful medium than ever. The number of vehicles on the road has increased by 128% over the past 25 years and these are the key target audiences for outdoor advertising.
*Outdoor advertising creates a last memory of a brand name, product or service before the actual point of purchase. It is the most visible media exposed to everyone who leaves their home to get to work, school or a social activity.
*No other advertising medium reaches as many people, as often, at such a low cost. With a high opportunity for visibility and great repeat exposure of the same message, outdoor advertising is the most cost effective per 1,000 viewers.
*It’s big, bold and dynamic; making it unavoidable with very little choice but to look at it, without it being forced upon you in a negative way. The large format outdoor advertising campaigns are designed to be eye catching and to have a big impact on their audience to hold consumer’s attention.